BuildrFlo — Pay Per Lead For Aussie Roofers
For Aussie roofers · $1M+ revenue

Exclusive roofing
leads. Sent
straight to your phone.

You only pay when a real, qualified lead lands. No retainers. No shared leads. No 12-month lock-in. Just roofing jobs your sales rep actually wants to quote.

No retainers · No ad spend · No lock-in
The honest truth

You've been burnt before.

Every roofer has a hipages story. An agency that took $4k a month and delivered nothing. Here's why this is different.

▸ The old way
hipages, retainers, tyre-kickers.
  • Same lead sold to 4 other roofers in your area
  • 9 out of 10 are "just fishing for a price"
  • $3-6k retainers with no guarantee anything rings
  • $200 patch jobs in suburbs you don't even service
  • 12-month lock-in contracts. Fake form fills. Zero refunds.
▸ The BuildrFlo way
Exclusive. Qualified. Yours.
  • 100% exclusive — one lead, one roofer, full stop
  • Triple-qualified before you ever see them
  • Pay per qualified lead — no retainers, no ad spend
  • Filtered to your suburbs and your job types
  • Fake, duplicate, or uncontactable? We replace it.
What we cover

The jobs your sales rep actually wants.

We don't do plumbers, sparkies or landscapers. Roofing is all we do — so we know the difference between a $200 patch enquiry and a $30k Colorbond reroof.

Tile & Colorbond Residential Storm/insurance
Reroofs & full replacements
$15k–$40k+ jobs. Tiled or Colorbond. The bread-and-butter of established roofers.
Tile-to-Colorbond conversions
The holy grail. Premium homeowners ready to spend $25k+ on a full conversion. We deliver these by name.
Roof restorations
Pressure clean, re-bed, re-point, fresh coat. Tiles or Colorbond. Solid mid-ticket work.
Insurance & storm damage
Hail, wind, leak claims. Insurer-funded jobs with motivated buyers. We feed these to you year-round, not just storm season.
Gutter replacement & downpipes
Continuous Colorbond gutters, gutter guards, downpipes. $2k–$6k add-on work that fills the gaps.
The numbers

Why this actually stacks up.

For roofers doing $5k–$30k+ jobs with a 20-40% close rate, the maths makes sense from day one.

$5k–$30k+
Average deal size
Repairs, restorations, reroofs, Colorbond conversions
20–40%
Typical close rate
When you've got a sales rep who actually follows up
24–72hr
First lead delivered
From signed agreement to first qualified lead
100%
Yours, exclusively
Never resold. Never shared. Ever.
Run the numbers

Your own ROI, in real time.

Drag the sliders to see what BuildrFlo could mean for your business. No guesswork. Your numbers, your call.

Leads per month
30
How many qualified leads you want delivered each month. From a steady 10 a month right up to high-volume 500+ operations.
10150300500
Your close rate
30%
Our average client closes 30-40% of every lead we generate — because these are high-quality, ready-to-quote leads, not tyre-kickers.
20%27%33%40%
Average ticket
$8k
The average dollar value of a job you close.
$2k$15k$25k$40k
Estimated monthly revenue
Based on your numbers
$40,000
Per month, from qualified leads alone.
▸ Jobs Won / Month
5
▸ Annual Revenue
$480k
These numbers are conservative. On a strategy call we'll show you exactly what's possible for your specific area.
How it works

Four steps. Zero BS.

From a 15-minute discovery call to leads hitting your phone — usually within the same week.

01
▸ Day one · Quick chat
15-minute discovery call.

We figure out the services you want more of, the suburbs you cover, the jobs you'll actually take, and the ones you'll walk from. No pressure, no surprise pricing — just a fit check.

02
▸ Days 1-2 · We build everything
Campaigns built and launched.

We run targeted Meta and Google campaigns purpose-built for Aussie roofing. Ad copy, creative, landing pages, qualification scripts — all done on our side. You don't lift a finger.

03
▸ Ongoing · Triple qualification system
Three filters. Zero tyre-kickers.

Every enquiry runs through our Triple Qualification System inside the Meta ad funnel itself — service fit, location match, and intent check. Only leads that clear all three get marked qualified. The rest get filtered out before they ever touch your phone.

04
▸ The big one · Straight to your phone
Real leads. Real fast.

Qualified lead details hit your phone the second they're vetted — usually within 36-48 hours of you signing. You ring them while they're hot, quote the job, win the work. If a lead doesn't meet criteria, we replace it.

Why BuildrFlo

Built for roofers who've been burnt.

Every part of this is designed to remove the things that made you stop trusting agencies and lead platforms.

Pay per lead. That's it.
No retainers. No ad spend on your side. No setup fees. You pay when a qualified lead lands. Zero before that.
Replacement guarantee
Fake details, wrong area, duplicate, or uncontactable after 3 attempts? Flag it. We replace it. No stuffing around.
100% exclusive leads
One lead, one roofer. Your leads are never resold to 4 other companies in your area. Ever. That's not a hipages model.
You set the criteria
Pick your suburbs, service types, job sizes, weekly volume. Want 5 leads a week? 20? You're in control. Pause anytime.
Speed-to-lead built in
Leads hit your phone within minutes of qualification. While they're still on the roof checking the leak — not a week later.
Roofing only.
We don't run campaigns for plumbers, sparkies, or landscapers. Roofing is all we do — Aussie market, Aussie homeowners, Aussie roofers.
Real questions

Quick answers before you book.

The stuff every roofer asks before getting on a call. Straight answers, no fluff.

Where do these leads actually come from?
Targeted Meta, Instagram and Google campaigns built specifically for each roofing service type and your service area. You don't touch the ads, the targeting, or the ad budget. We run it, we pay for it, we get paid only when we deliver a qualified lead.
How fast can we start getting leads?
Most roofers see their first qualified leads within 24-72 hours of signing. Volume ramps up over the first 2 weeks as we optimise the campaigns. No 14-day onboarding. No "campaign launch in a month."
Are the leads actually exclusive?
Yes. The leads you get from BuildrFlo are not resold to any other roofer in your area. One lead, one roofer. This is the whole point — if we sold them on, this would just be hipages with extra steps.
What if a lead is fake or doesn't pick up?
Flag it for review. If the contact details are fake, the lead is outside your agreed area, the enquiry isn't roofing, it's a duplicate, or they don't respond after 3 attempts within 48 hours — we replace it at no cost. Simple.
What if our team can't handle the volume?
You set the cap. 5 leads a week? 20? We deliver what your team can quote and service properly. The whole point is filling your sales rep's calendar — not drowning them.
Do you guarantee jobs or revenue?
No. We guarantee qualified leads, not closed deals. Quoting, follow-up, sales process, install — that's still on you. If your sales rep is sharp and your follow-up is solid, our leads convert really well. If you're a one-man band still doing your own quotes at 9pm, this isn't for you.
Is there a lock-in contract?
No. No 12-month lock-ins like hipages. No 6-month retainer agreements. If we don't deliver, you walk. That's the whole pitch.

Ready to fill your
sales rep's calendar?

Take 60 seconds. Four quick questions. Book a call straight after.

No pushy sales · Just clear next steps